A Powerful Selling Tool on the Net - 3 Factors To Apply
Author: Erny Setyawati
Article source: http://www.kabish.com/. Used with author's permission.
The Internet is a powerful selling tool. Never before has it
been easier to start a business, be able to reach out to
literally millions of potential customers and make your
The Internet also offers us new tools to succeed. Email
makes communications instant whether across the street or
across the globe. Websites act as virtual storefronts,
allowing us to stay open 24/7. Newsletters like this one
inform, educate and even give us an occasional smile.
Yet time has taught us that there is much more to success
than simply having a web site or using these tools. Time has
taught us that the fundamentals of selling haven't changed,
even if the tools are state of the art.
While these new tools may change the WAY people buy, it
hasn't really changed WHY people buy. Here are three factors
that will help you approach people in a way that persuades
them to buy from YOU.
1. People aren't ON the Internet. They ARE the
Internet. The same rules that apply at a Gap store
should apply to your store. Is your site courteous and
inviting? Does your site say in clear terms that you
know your stuff and that people will get smart answers?
Give yourself a checkup today.
2. People buy online just like they buy offline. If
they are buying an impulse item, they'll click thru and
spend a buck. If it's a bigger ticket item, they'll
shop around. Which are you selling? Is the look of your
site appropriate to what you are selling? I don't want
to buy designer chewing gum and I won't bank at a site
that looks like it should be selling gum. Would you? I
want to buy the stuff I usually buy, but I don't want
to leave home to do it. Are YOU meeting my need
3. People buy what they need, when they need it and can
afford it. The key is to give people information that
connects with what they need. The good news is that
people need the same things they have always needed.
Which of us doesn't long for more time, more money,
better relationships with family and friends? The more
your message is aligned with these needs, the better
you will do.
The world is a big place and it doesn't turn on a dime.
People will still buy cars just before vacation time and do
most of their Christmas shopping about 10 minutes before
midnight on Christmas Eve. Don't buck the trend. Understand
and USE people's existing buying habits to your advantage,
and kick your online efforts into high gear. 1. Your site must be couteours and inviting . Say in clear term and people get smart answers. Free training how to design your own website and the others business strategy, visit us at: http://www.baliglobalmarket.com
2. Your website must be appropriate to what you are selling. The example of the best store site, visit us at: http://www.tinyurl.com/5dhuy
3. To give people information that connect with what they need. The best example of shoping site that offers many information that connect with what they need. Visit us at: http://www.tinyurl.com/5dhuy
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